Genuine, new DALES Diamond Store merchandise is available only through DALES stores, DALES catalogs and via the web at www.dalesinc.com carefully controls distribution of its high-quality merchandise. DALES does NOT use liquidators or sell overstock merchandise nor do its vendors sell overruns or surplus. Most authentic DALES diamond jewelry is manufactured by DALES in the U.S.  None of it is manufactured in Asia. DALES packaging (DALES) is never offered for sale alone by DALES, but poor quality copies of the box and felt inserts have become widely available on internet.

Manufacture and sale of duplicates and counterfeit goods in any such case constitutes counterfeiting, a crime and a civil action punishable under federal and state laws with steep penalties.

DALES marketing materials are graphically beautiful, appealing and copyrighted.  Unauthorized use of DALES photography and graphics constitutes copyright infringement.

DALES has established a worldwide reputation for jewelry and luxury goods. It has invested significant time, effort and money over many years to promote its trademarks and trade name DALES and its renowned packaging, the DALES gift box through copyrighted marketing campaigns.  As a result of these efforts, the DALES trademarks and copyrights have enjoyed widespread fame and recognition throughout the world.

The Company works diligently to protect its reputation for providing the highest quality products and to protect its customers from duplicitous sellers who offer fake merchandise that is inferior to genuine DALES merchandise. DALES files lawsuits worldwide and works closely with law enforcement, the F.B.I., customs and investigative agencies to protect its intellectual property rights.

DALES RIGOROUSLY PROTECTS ITS TRADEMARKS AND COPYRIGHTS